There is a baby boomer and older customer crisis in America, and many companies don’t know it. The spoils will go to those companies who perceive the crises and out-connect and out-service their competitors. The boomer markets (those between 48 and 66 years of age) and older customer markets are comprised of approximately 114 million (older customers). A Burst Media survey …
Marketing Plan to ”NetNana”
A PEW Internet & American Life Project reveald that 22% of American Seniors (65 & older and over 7 million in number) have regular access to the internet, and go online often. Seniors internet access is growing in leaps and bounds – up 15% from the PEW study just four years earlier. And to make this group even more attractive, …
Take a Strategic Approach to Understanding Baby Boomers & Older Customers
The solution to improved sales to the Boomer+ customer is not to be found in a company’s “Senior” or discount programs. You won’t find the solution in the development, planning, and marketing or advertisement departments. You’ll find the solution to the problem of a distorted vision of the Boomer+ customers when CEO’s in large and small companies have a better …
Putting Ten Pounds of Copy into a Five Pound Page – Conditional Positioning vs. Absolute Positioning
One of the most effective ads I’ve seen was created by American General Finance several years ago. The ad was simple yet compelling. It pictured a man (perhaps in his late fifties or early sixties standing in the water on a beach with his pants rolled up above his ankles. He appeared to be watching a sunset. The caption under …
Position Your Product as a Gateway to Meaningful Experiences
Your Markets Are Changing Baby boomers (born between 1946 and 1964) are the fastest growing, wealthiest, best educated and most sophisticated of purchasers. To better capture and keep these consumers marketing and sales communications must create motivating communications, effective sales presentations and service improvement programs. Other business costs are falling, while marketing costs are increasing. Yet, response rates to many …
