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Marketing to Grandparents

by Lori Bitter – Abraham Maslow never intended to be a marketer. But when it comes to creating products, services, and messaging for older adults, his “13 personality attributes of the self-actualizing person” from Toward a Psychology of Being provide focused guidelines for creating a great creative brief. Recall that self-actualization is the realization of one’s full potential, with a …

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Boomer Factoids May Be Barriers to Success

Will companies pay a price in the coming years for relying on current predictions and conclusions about aging Baby Boomers? This post sounds a warning. by G. Richard Ambrosius, MA – When talking about Russia in a 1939 radio address, Sir Winston Churchill said, “It is a riddle wrapped in a mystery inside an enigma.” This is also a good …

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Significance …the Missing Amenity

By G. Richard Ambrosius – “Our life is what our thoughts make it.” – Marcus Aurelius in Meditations In a 2002 lecture entitled Mind Alert, Dr. Paul Nussbaum posed the question, “What do older people want?” He then provided an answer that many developers and operators of retirement communities seem to have forgotten. “What they want most is independence. They …

Boomers Refute the Logan’s Run School of Marketing

By Barry Robertson – 1970s thinking: Logan’s Run inspires 21st century advertisers One Boomer heyday sci-fi gem that never made it to Mystery Science Theater 3000 is the 1976 classic Logan’s Run. In the 23rd century, a post-apocalypse utopia thrives under a sealed dome, safe from the primitive remnants of the old order. The inhabitants enjoy an indulgent, hedonistic existence regulated by an all-caring computer. They …

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Celebrate Grandparents!

by Lori Bitter – National Grandparents Day is celebrated the Sunday following Labor Day each year. Marian McQuade made it her mission to educate young people about the contributions of seniors and their importance in the community. She encouraged young people to adopt a grandparent, not just to celebrate the day, but for their lifetime. By 1978, led by Senators …

Coming of Age Named Leading Marketing & Advertising Agency

Coming of Age is proud to have been named a Leading Marketing & Advertising Agency by research firm Clutch. According to Clutch’s press release, the research “identifies leading agencies who have competencies across a range of both traditional and digital marketing functions.” How were we chosen? Clutch analysts reached out to North American companies with experience executing significant, multi-faceted marketing …

Boomer Doom, Gloom, The Onion and The Celebrated Jumping Frog of Calaveras County

By Barry Robertson – Boomer doom and gloom Most Americans have endured setbacks since economic malaise arrived back in 2008. And many say Boomers were hit especially hard because we have less time to recover financially and face health issues that will rob us of our golden years. Googling Boomers generates a litany of dire predictions from failing health to a delayed and …

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The Language & Philosophy of Ageless Marketing

By G. Richard Ambrosius – Amazing! It took the 65th birthday parties of thousands of leading edge baby boomers for corporate America and the mainstream media to wake up to the fact that the median age of adults in the US increased by about a decade while they weren’t looking. Today, articles and conference topics on boomers are increasing, but …