About Us

Established in 1991, Coming of Age is a full-service marketing agency. We are subject matter experts, problem solvers and creative professionals experienced in advertising/marketing to Baby Boomer and senior customers.

We provide a mix of online and offline marketing services. We identify Baby Boomer and senior customer needs, values and purchase motivators inherent in their stage of life and combine these findings with the latest in online communications technologies and performance management tools.

The Coming of Age Difference

In the marketing field, it is commonly assumed that customers process communications in more or less the same way. However, behavioral research tells us that the general character of people’s worldviews, values, views and needs change in relation to their season of life.

Senior couple kiteOur marketing approach draws on the well-established tenets of developmental psychology to yield better results. It relies on new and innovative insights into the workings of the brain – all with the goal of reaching your desired customer base more effectively.

Our marketing approach provides us access to Baby Boomer and senior customer purchase motivators so that we can better serve you. Drawing from behavioral health experts, psychological studies and the idea that root motivators and survival values evolve over a lifespan, we are better able to understand human developmental changes and use that information as a guide for fashioning marketing messages that make an impact.

When you want to create effective and efficient online marketing strategies, motivating communications and performance-based management opportunities that secure the interest of Baby Boomer and senior customers, Coming of Age is your one-stop resource for support.

What We Do

We offer a full menu of online and offline services.  View our Services