The Senior and Baby Boomer Marketing Agency

We are a full-service advertising agency.

• We are subject matter experts, problem solvers and creative professionals, experienced in advertising to 50+ customers for over 25 years.
• We identify the 50+ customers’ needs, values and purchase motivators inherent in their stage of life, and incorporate this understanding into all our creative design and messaging.
• Our strategic approach and exceptional creative combined with the latest in communications technologies and performance management tools generates the most effective and efficient marketing programs.
• We provide a mix of online and offline marketing services.

Our Marketing Approach

The Coming of Age approach is linked to developmental psychology and the study of what motivates people in different stages of their lives. We also incorporate the science of how communications are processed in the brain into all of our creative development.

Everyone knows people change as they age. But we must understand not just the physical changes that occur during the Fall and Winter of life, but the psychological ones as well.

A 55-year-old person is not the same person they were when they were 25. They are in a different season of life, with a different world view, with different needs and values. Their priorities have changed, which means that what motivates them has changed.

Coming of Age is the only agency that creates marketing communications that are processed differently according to life development stages.

"It’s their insight into the senior market that impresses me the most. Their strategy and approach, along with their ability to learn and focus, were very strong. Coming of Age knows their business without a doubt.”

Pamela Landis, Philips Lifeline

Our Latest 50+ Market Insights

Let's Talk

Insights In Your Inbox

Subscribe to our newsletter for monthly insights into marketing to the 50+ markets. Designed to keep you informed and empower you to make smart marketing decisions!