Client Testimonials for Coming of Age
“The toughest thing about success is that you’ve got to keep on being a success.”
– Irving Berlin
“Coming of Age’s team is by far the most knowledgeable and skilled practitioners’ of marketing and selling to baby boomers and senior customers I’ve encountered. They’ve collaborated with our team since 2005. Their contributions included consulting with senior leadership to differentiate Humana in the senior markets; collaborating on brand/grass roots advertising scripts for TV and print ads; contributing to the effectiveness of the our pre-enrollment RV Tour and “Partners” program; recommending changes to improve Humana’s website; and designing several product handbooks and creating print ads for various products. COA’s contribution to Humana’s success was evident in our exceeding our sales goals in 2006 and we look forward to a continuing collaboration in 2007 and beyond.”
Fred Wheeler, Vice President Sales, Humana MarketPoint
“Jim and all his colleagues at Coming of Age are true experts on the 50+ market. Their insights on aging Americans and their advice on marketing and advertising can turn any program into a winner. COA’s services resulted in a major increase in our Medicare Advantage Plan sales and our ability to effectively connect with our markets. Their results are measurable and remarkable!.”
Gail Miller, Vice President Senior Products/Services, Humana Inc.
“Coming of Age is helping us develop stronger relationships with our customers. Whereas we were already fairly knowledgeable about our customers and their issues and needs, Coming of Age has strengthened our knowledge and has helped us by putting that knowledge to practical application by developing new, more effective call center representative training & scripting and new format and content for written communications. We are well on our way to increased customer loyalty and retention!”
Shelly Cattan, Marketing Director, AT&T Consumer Lease Services
“Coming of Age helped us to effectively reposition our Long Term Care insurance product in the market. Their understanding of our targeted customers easily translated into successful communications and website designs. Their knowledge of how to best connect with baby boomers and older customers is the best we’ve encountered. I heartily recommend their services to any company that targets boomers and older customers – you can’t go wrong.”
Carroll Golden, Sr. Vice President of Marketing, Transamerica Insurance, Long Term Care Division
“At Sunterra Resorts, the largest segment of our market is comprised of Boomer and older consumers. Jim Gilmartin and the COA team’s deep insights into the minds of our customers helped us improve our marketing efforts for much greater effectiveness. His training sessions also provided our sales teams with approaches that enabled them connect with clients more successfully on a personal level.”
Peter Shoobridge, VP of Business Development, Sunterra Resorts
“Coming of Age introduced Provena Senior Services to a new modality, cable television, for advertising and gaining market share. It was an exciting venture that yielded new residents for us. The COA staff is professional and knowledgeable. They listen well and put your thoughts into words and pictures almost before your eyes. They are highly responsive and results oriented. I would recommend the services highly. Jim Gilmartin is a master presenter. He weaves magic into his presentation on any topic. He captivates his audience from the first word to the last. Part of his presentation excellence is his interaction with the audience. He listens and responds in a manner that makes the audience feel he’s talking only to them.”
Connie March, President, Provena Senior Services
“I have had the absolute pleasure and delight in being a participating member of the audience on 4 different occasions when Jim Gilmartin “captured and maintained” the group he was addressing. Jim’s style of speech, his timely topics and his thought provoking material all lend themselves to helping Jim become recognized as one of the most effective and engaging speakers in his field. I have also gotten to know Jim personally these last few years and consider him a man of high integrity, sincerity and kindness. Allowing Jim to demonstrate his varied talents for your company would be a decision you will not regret.”
Peter S. Gelbwaks, Chairman – National LTC Network, President – Gelbwaks Insurance Services, Inc.
“Jim Gilmartin is one of the nation’s leading experts on marketing to the New Customer Majority – adults 40 and older who now outnumber younger adults by over 130 million to 86 million. Jim’s platform is behavior, not numbers. He knows that statistics don’t buy. People buy. Jim understands people from the inside out and knows to connect the dots between them and your company. My experience with Jim is that he delivers results, not groundless opinions that depend on serendipity to be right.”
David B. Wolfe, author, Serving the Ageless Market, Ageless Marketing and Firms of Endearment, and consumer behavior expert.
“I wanted to write and tell you how much I enjoyed working with Coming of Age on a variety of projects over the last few years. You helped us with project identity and logo design, ad campaigns, brochures, direct mail pieces and newsletters. The end result was always top quality, within budget and effective. I was also impressed with the ongoing research that COA does to broaden your knowledge of the older adult market. This was really helpful in our work in senior housing as there was no learning curve for you to climb. In fact, often you educated us.”
“You always started out by listening to us and to our clients. You quickly noticed any bias and sensitivities and incorporated those into the work product. This was particularly effective in our work with religious sponsors. You were adaptable and worked well within time frames which were often short. The combination of your industry expertise, your commitment to producing effective work and your willingness to listen to our input and fine tune until all parties were satisfied, made this a pleasurable experience for us.”
Mitzi Salemme, Sr. Vice President Marketing, Parkside Senior Services, LLC
“Coming of Age was the first marketing organization that really “gets it” when it comes to talking about the boomer mindset. They explained the mindset of our audience and helped us create a very effective message. The services were personal, cost-effective and had specific objectives in mind. They truly know their stuff!”
Tom Riekse, Jr., CEBS, Partner, LTCI Partners, LLC
“Coming of Age has provided just the right expertise that gives us valuable insights into the needs and wants of our potential senior clients. They have helped create the right messages that have allowed Wyndemere Senior Living Campus to remain the community of choice in its highly competitive market. Working with Coming of Age has transformed our marketing and taken us to a new level! You’ve shown us how to “get out of our box” and move to the cutting edge with our advertising, public relations, direct mail, collateral materials and website. Thank you for being such an excellent partner and guide!”
Joe Benson, RHPF & Randalynn Kaye, CMP, President, Director of Marketing, Wyndemere Senior Living Campus
“It’s unusual for me to write to a marketing company regarding their services. As you know, our focus in designing our club was to make it attractive to the aging baby boomer and senior. We were very impressed by your knowledge of these customers and you proved it in designing the direct mail campaign. The campaign was very successful and we reached our membership goals. And, I have to tell you a story. I received a call from a potential member who stated ‘I was really impressed by your brochure, and although I’m unable to join, if I could, I would.’ Thanks again for your insights and help.”
Bill Thomas, General Manager, Willowbrook Athletic Club, Tennis Corporation of America
“We were a bit skeptical at first to use your services because we have always created our marketing campaigns in-house. But, you and your team quickly allayed our fears. The ad campaign you designed was right on the mark as was the fresh approach you suggested to secure our business clients. Not only did it help increase awareness in the market, it set a direction and we’re not looking back.”
John Strong, CEO, Consorta, Inc.
“Jim Gilmartin and Coming of Age has been a valuable resource to our organization. Staying ahead of the curve in our industry is made a lot easier by having their services and up to date views on marketing and selling senior living.”
Glenn Trembley, CEO, Villa St. Benedict
“Thanks for your time and efforts in helping us chart a new path for marketing our hospital services. The marketing strategic plan you developed with us was just what we needed. Your creative staff clearly takes the time to listen to our marketing goals and then designs what we consider the best campaign we’ve ever had. Our Docs loved it, and it was extremely effective in positioning the hospital as the uptown University of Chicago Hospital.”
Joseph Ruddon, Director, Marketing, Weiss Memorial Hospital
For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at info@comingofage.com or call us at 630-462-7100.