“Coming of Age’s team is by far the most knowledgeable and skilled practitioners’ of marketing and selling to baby boomers and senior customers I’ve encountered. They’ve collaborated with our team since 2005. Their contributions included consulting with senior leadership to differentiate Humana in the senior markets; collaborating on brand/grass roots advertising scripts for TV and print ads; contributing to the effectiveness of the our pre-enrollment RV Tour and “Partners” program; recommending changes to improve Humana’s website; and designing several product handbooks and creating print ads for various products. COA’s contribution to Humana’s success was evident in our exceeding our sales goals in 2006 and we look forward to a continuing collaboration in 2007 and beyond.”
Fred Wheeler
Vice President Sales
Humana MarketPoint
"Coming of Age is helping us develop stronger
relationships with our customers. Whereas we were already fairly
knowledgeable about our customers and their issues and needs, Coming
of Age has strengthened our knowledge and has helped us by putting that
knowledge to practical application by developing new, more effective
call center representative training & scripting and new format and
content for written communications. We
are well on our way to increased customer loyalty and retention!”
Shelly Cattan
Marketing Director
AT&T Consumer
Lease Services
"Coming of Age introduced Provena Senior Services
to a new modality, cable television, for advertising and gaining market
share. It
was an exciting venture that yielded new residents for us. The COA staff
is professional and knowledgeable. They listen well and put your
thoughts into words and pictures almost before your eyes. They
are highly responsive and results oriented. I would recommend the
services highly. Jim Gilmartin is a master presenter. He
weaves magic into his presentation on any topic. He captivates
his audience from the first word to the last. Part of his presentation
excellence is his interaction with the audience. He listens
and responds in a manner that makes the audience feel he's talking
only to them.”
Connie March
President
Provena Senior Services
"I have had the absolute pleasure and delight
in being a participating member of the audience on 4 different occasions
when Jim Gilmartin “captured
and maintained” the group he was addressing. Jim’s
style of speech, his timely topics and his thought provoking material
all lend themselves to helping Jim become recognized as one of the most
effective and engaging speakers in his field. I have also gotten
to know Jim personally these last few years and consider him a man of
high integrity, sincerity and kindness. Allowing Jim to demonstrate
his varied talents for your company would be a decision you will not
regret.”
Peter S. Gelbwaks
Chairman- National LTC Network
President – Gelbwaks Insurance Services,
Inc.
"Jim Gilmartin is one of the nation's leading
experts on marketing to the New Customer Majority -- adults 40 and
older who now outnumber younger adults by over 130 million to 86 million.
Jim's platform is behavior, not numbers. He knows that statistics don't
buy.
People buy. Jim understands people from the inside out
and knows to connect the dots between them and your company. My experience
with Jim is that he delivers results, not groundless opinions that
depend on serendipity to be right.”
David B. Wolfe, author, Serving the Ageless Market, Ageless
Marketing and Firms of Endearment, and consumer behavior
expert.
"I wanted to write and
tell you how much I enjoyed working with Coming of Age on a variety
of projects over the last few years. You helped us with project identity
and logo design, ad campaigns, brochures, direct mail pieces and newsletters.
The end result was always top quality, within budget and effective.
I was also impressed with the ongoing research that COA does to broaden
your knowledge of the older adult market. This was really helpful in
our work in senior housing as there was no learning curve for you to
climb. In fact, often you educated us.
You always started out by listening to us and
to our clients. You quickly noticed any bias and sensitivities and
incorporated those into the work product. This was particularly effective
in our work with religious sponsors. You were adaptable and worked
well within time frames which were often short. The combination of
your industry expertise, your commitment to producing effective work
and your willingness to listen to our input and fine tune until all
parties were satisfied, made this a pleasurable experience for us."
Mitzi Salemme
Sr. Vice President Marketing
Parkside Senior Services, LLC
"Coming of Age was the first marketing organization that really “gets
it” when it comes to talking about the boomer mindset. They
explained the mindset of our audience and helped us create a very
effective message. The services were personal, cost-effective and
had specific objectives in mind. They truly know their stuff!”
Tom Riekse, Jr., CEBS
Partner
LTCI Partners, LLC
" Coming of Age has provided just the right expertise that gives
us valuable insights into the needs and wants of our potential senior
clients. They have helped create the right messages that have allowed
Wyndemere Senior Living Campus to remain the community of choice in
its highly competitive market. Working with Coming of Age has transformed
our marketing and taken us to a new level! You've shown us how to "get
out of our box" and move to the cutting edge with our advertising,
public relations, direct mail, collateral materials and website. Thank
you for being such an excellent partner and guide!"
Joe Benson, RHPF & Randalynn
Kaye, CMP
President, Director of Marketing
Wyndemere Senior Living Campus
"It’s unusual for me to write to a marketing company regarding
their services. As you know, our focus in designing our club was to make
it attractive to the aging baby boomer and senior. We were very impressed
by your knowledge of these customers and you proved it in designing the
direct mail campaign. The campaign was very successful and we reached
our membership goals. And, I have to tell you a story. I received a call
from a potential member who stated ‘I was really impressed by your
brochure, and although I’m unable to join, if I could, I would.’
Thanks again for your insights and help.”
Bill Thomas
General Manager, Willowbrook Athletic Club
Tennis Corporation of America
"We were a bit skeptical at first to use your services because we
have always created our marketing campaigns in-house. But, you and your
team quickly allayed our fears. The ad campaign you designed was right
on the mark as was the fresh approach you suggested to secure our business
clients. Not only did it help increase awareness in the market, it set
a direction and we’re not looking back.”
John Strong
CEO
Consorta, Inc.
"Jim Gilmartin and Coming of Age has been
a valuable resource to our organization. Staying ahead of the curve
in our industry is made a lot easier by having their services and up
to date views on marketing and selling senior living.”
Glenn Trembley
CEO
Villa St. Benedict
"Thanks for your time and efforts in helping us chart a new path
for marketing our hospital services. The marketing strategic plan you
developed with us was just what we needed. Your creative staff clearly
takes the time to listen to our marketing goals and then designs what
we consider the best campaign we’ve ever had. Our Docs loved
it, and it was extremely effective in positioning the hospital as the
uptown University of Chicago Hospital.”
Joseph Ruddon
Director, Marketing
Weiss Memorial Hospital
For more information on how we can help you to improve
marketing, sales & service to baby boomers and seniors, contact
us at info@comingofage.com or
call us at 630-462-7100.
