Tennis Corporation of America (TCA)
Challenge:
TCA needed to increase baby boomer and older consumer membership in selected Chicago area based athletic clubs.
Strategy:
- Designed DM campaign and creative reflecting programs and images attractive to target markets
- Selected 2 markets with appropriate demos accounting for 70 percent of the selected clubs’ universe. These high CDI markets, were the most efficient based on a cost per impression achieved and had strong concentration of target segment.
Results:
Club membership increased by 18% over course of campaign. Campaign adopted for 14 of a total of 45 clubs nationally.
For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at info@comingofage.com or call us at 630-462-7100.