Target Market Insights

6 Ways to Effectively Communicate with People in the Fall & Winter of Life

Written: July 11, 2014

Andrew Hutchinson writes in 3 Notes on Being More Human and Building Your Brand in Social Media: “Whilst more people are embracing creativity and experimentation, there are some things that we’ve learned that are universally true, some aspects that, regardless of the medium, will remain influential in success. Those elements are human factors.” “You can’t […]…

The Beginnings of Ageless Marketing

Written: June 4, 2014

Forward: For almost a quarter of a century we’ve advocated the wisdom of David B. Wolfe author of Serving the Ageless Market, Ageless Marketing, Firms of Endearment and Brave New Worldview. We practice his teachings (known as Developmental Relationship Marketing or Ageless Marketing) to help clients secure and keep customers more than 50 years of […]…

The 7 Modules of “Mindware” for Marketing & Sales

Written: May 5, 2014

Companies are attempting to provide their marketing and sales associates deeper insight into the mind and behavior of Baby Boomer customers. But, they are fast learning that the same as we need software to operate our computers, we need “Mindware” to more effectively carry out marketing and sales operations.  A key objective of Mindware (insights […]…

The Do’s And Don’ts Of Connecting

Written: April 9, 2014

If you are interested in securing a competitive edge for your product in Baby Boomer markets, you will be more successful if you take the time to understand the changing values and motivators of this generation. David B. Wolfe, noted expert on developmental relationship marketing and communicating with aging customers, offers this insight: “Aging customers […]…

10 Insights for Connecting With Baby Boomers

Written: March 5, 2014

In 2014, people born during the baby boom years will be ages 50 to 68. Connecting with someone in their sixties is different than connecting with those in their thirties. They’re in a different life stage with different experiences, wants and needs. Marketers continually look for ways to group targeted customers to connect efficiently with […]…

The Problem Isn’t the Things That We Don’t Know; It’s the Things We Know That Ain’t So

Written: January 30, 2014

Almost everything we know about marketing and selling was learned when consumers under 40 pretty much shaped cultural values and ruled the marketplace. Now the Baby Boomers (50 years of age and older) continue to be a huge influence on shaping cultural values and the rules of marketing and selling simply because of their numerical […]…

Baby Boomer & Senior Marketing: An Eleven Point Strategic Approach

Written: January 8, 2014

On December 5, 2013 Mark Bradbury wrote Still Relevant: Top 5 Predictions For 2014 in this blog. His points we well made. However, you won’t find the driver of improved sales to the Baby Boomer and senior customer (born before 1964) in a company’s planning department, or marketing/advertisement departments. You’ll find the origins of the […]…