Target Market Insights

The Do’s And Don’ts Of Connecting

Written: April 9, 2014

If you are interested in securing a competitive edge for your product in Baby Boomer markets, you will be more successful if you take the time to understand the changing values and motivators of this generation. David B. Wolfe, noted expert on developmental relationship marketing and communicating with aging customers, offers this insight: “Aging customers […]…

10 Insights for Connecting With Baby Boomers

Written: March 5, 2014

In 2014, people born during the baby boom years will be ages 50 to 68. Connecting with someone in their sixties is different than connecting with those in their thirties. They’re in a different life stage with different experiences, wants and needs. Marketers continually look for ways to group targeted customers to connect efficiently with […]…

The Problem Isn’t the Things That We Don’t Know; It’s the Things We Know That Ain’t So

Written: January 30, 2014

Almost everything we know about marketing and selling was learned when consumers under 40 pretty much shaped cultural values and ruled the marketplace. Now the Baby Boomers (50 years of age and older) continue to be a huge influence on shaping cultural values and the rules of marketing and selling simply because of their numerical […]…

Baby Boomer & Senior Marketing: An Eleven Point Strategic Approach

Written: January 8, 2014

On December 5, 2013 Mark Bradbury wrote Still Relevant: Top 5 Predictions For 2014 in this blog. His points we well made. However, you won’t find the driver of improved sales to the Baby Boomer and senior customer (born before 1964) in a company’s planning department, or marketing/advertisement departments. You’ll find the origins of the […]…

Marketing to Baby Boomer & Older customers: Is Your Marketing Stuck in a Hucksterism Time Warp?

Written: December 11, 2013

Marketers have to radically change their current mindset about connecting with 50 plus populations. Ten years ago in the forward of the book Ageless Marketing by the late David Wolfe, Jagdish N. Sheth wrote “Current demographic mega trends add to the urgency of the need to do so. Developing markets such as North America, Europe, […]…

Don’t Push Products – Titillate Emotions and be a Gateway to Meaningful Experiences

Written: November 4, 2013

What’s the main reason why you advertise? You advertise to get the interest of a prospective customer resulting in some action, e.g., a sale. So far marketing 101, right? Nevertheless, think for a moment, do you use emotional marketing techniques in your advertising right now or are you pushing product? If you’re not, then you’re […]…

A 55 Year Old Woman Is Not Simply a 30 Year Older Version of Her 25 Year Old Self

Written: October 7, 2013

The older adult market represents one-third of the population, yet controls three-fourths of the wealth. One of the 78 million Boomers reaches 50 every seven seconds. Boomers make 80 percent of luxury travel purchases, 58 percent of luxury auto sales, 41 percent of all new car and truck sales, 77 percent of prescription drug sales […]…