Our Approach to Traditional Marketing
The alternative to age-based marketing is Ageless Marketing – marketing based not on age but on values, motivators and universal desires that appeal to people across generational divides.
A basic premise of Ageless Marketing is the assumption that all behavior has its roots in some aspect of survival needs or values. Equally basic to Ageless Marketing is the proposition that root motivators and survival values evolve over life and the changes are predictable. These two premises give us guidelines for developing promotional messages that are richly in tune with customers’ unique situations.
We know the numbers – more than 110 million Baby Boomers and older customers live in America. We also know numbers don’t buy anything – people do. Correspondingly, we know one of the most common and best known marketing models is the “4Ps of Marketing”, a planned mix of the controllable elements of a product’s marketing plan: product, price, place, and promotion.
We start with our knowledge and insights and understanding of how to be relevant to Baby Boomer and older targets. With the increasing use of the internet, the advent of Google, the increasing penetration of smartphones, and the proliferation of social media platforms, we also understand that adding a fifth “P” – for People – to the mix is imperative.
Our knowledge and insights into the mind and motivating behaviors of Baby Boomers and older customers help us to tailor relevant messages, offers and content to them. Promotions and offers are still important pieces in the marketing mix, but content is a new form of currency. Instead of relying solely on coupons and price discounts, we provide messages that Baby Boomer and older customers will find relevant and engaging with the best chance of converting that interest into a sale or other desired action.
Our Traditional Services Include:
- Print, Radio and Television Production
- Direct Marketing
- Out of Home (Outdoor)
- Media Planning, Strategies and Execution
- Public Relations/Events
- Collateral Development
We deliver the right message through the correct channel by:
- Creating relevant content that will is optimized for the Baby Boomer and older customer experience
- Selecting appropriate and effective channels for delivery
- Developing a variety of meaningful Baby Boomer and older customer marketing materials for the selected channels
- Testing messages, measuring results and taking appropriate actions to make improvements
Let us show you how we can help you to improve your success in Baby Boomer and older customer markets. If you provide some brief information below, we’ll get in touch with you promptly to discuss.
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