Successful marketing to Baby Boomers and seniors requires intensive and ongoing website promotion. If Baby Boomer and senior users can’t find you online easily and effortlessly, chances are they aren’t going to be interested in what you have to offer—and what you have to offer is exactly what they need to see.
Search engine marketing (SEM) is a form of Internet marketing that promotes your website through a combination of advertising and increased visibility in the search engines. Search engine marketing strategies can be used to enhance your current online marketing program or as part of an overhaul of your entire website and marketing approach.
Because successful online marketing requires ongoing, dynamic solutions, it’s important that you rely on a marketing company who knows how to get results—and can continue getting those results long after your initial marketing push. Coming of Age is that company, and we’re ready to become your partner in online development.
Increasing Search Engine Results
One of the best ways to promote your website is by increasing its visibility in search engine results pages through optimization. This can be done both on your web pages and in the deeper code of your website to enhance results—which is why we always offer a search engine optimization component on all of our website development plans.
Paid Search Marketing
Paid search marketing continues to be extremely beneficial for marketers with the resources to maximize performance. However, it’s not enough to simply throw advertisements on popular search engines and websites to see what sticks. At Coming of Age, we rely on a carefully calculated balance of:
- Paid placements
- Contextual advertising
- Paid inclusions
By targeting the Baby Boomer and senior demographics in places where they actively engage on the web, we are better able to yield positive and visible results. And because we rely on an Ageless Marketing technique that appeals to older users, your money is always put to the best possible use.
Search Engine Marketing with Coming of Age
On the surface, search engine marketing is a seemingly simple channel. All you have to do is build a website that appeals to search engines and place advertisements that make the most of search engine functions.
However, at Coming of Age, we know that effective search engine marketing requires more than things like keyword selection and bid management—it is an ongoing process that must continually appeal to new and broader audiences who are exploring the Internet at an increasingly rapid pace.
We are happy to provide advanced paid search marketing management for advertisers looking to improve and grow this vastly dynamic channel. For Baby Boomer and senior marketing that gets results, Coming of Age has the solution.
Let us show you how we can help you to improve your success in Baby Boomer and older customer markets. If you provide some brief information below, we’ll get in touch with you promptly to discuss.
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