Out of home (OOH) advertising and online advertising are the two fastest growing media segments. Historically known as outdoor advertising, OOH is comprised of several hundred standard advertising formats that surround and immerse consumers outside the home. People are constantly commuting, stuck in traffic, waiting in line or just walking around. If you employ out-of-home advertising in a creative and attention-grabbing way, your business has the potential to cut costs and increase your consumer base.
Television is great for building awareness in a hurry by reaching a broad audience or large coverage area. Radio delivers good targeting and builds frequency at a relatively modest cost. Newspapers provide an environment for a more substantive message and price-oriented advertising. Magazines typically offer targeted messaging in a high-quality format. And online advertising effectively talks to consumers one-on-one and often in real time.
All of these media choices are exponentially stronger when combined with outdoor advertising. Since the most effective advertising campaigns usually involve a multimedia mix, it makes sense to leverage marketing dollars for maximum impact by including outdoor as a primary medium.
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