Online marketing for Baby Boomers and seniors is about so much more than finding and securing interest in your company—it’s also about generating sales. One thing that almost all Baby Boomer and senior consumers look for when making purchases online is ease of use and accessibility. Few Baby Boomer and senior customers want to spend too much time navigating a website, and security is always a consideration.
When you look to Coming of Age to develop an ecommerce site for you, safety and accessibility are always at the forefront of our consideration. With interactive ecommerce websites that are productive, easy to manage, and customized for your brand, you can take your online business to the next level—and make sure that your customers come with you.
Baby Boomer and Senior eCommerce Shoppers
Baby Boomer and senior shoppers represent a unique customer base when it comes to online interactions, which is where the Coming of Age difference makes a big impact. From the design and development stages to the launch of your ecommerce site, we make it our goal to create a distinct and customized feel to your website without pushing your consumers into unfamiliar territory.
We also incorporate a strong marketing strategy right in the design of your ecommerce site. Using tried-and-true strategies, browsing options, and category placements that encourage users to locate additional products and services that may be attractive to them, you can considerably enhance sales.
It’s this unique balance of innovation and tradition that makes our ecommerce services so ideal when marketing to seniors. Your customers can access a pleasant shopping experience right from the start—and all while making additional purchases that are good for your bottom line.
eCommerce Design and Development Options
Not everyone needs a complicated, detailed ecommerce website, which is why we provide services to companies of all sizes and inventories. Look to us for:
- eCommerce design and development
- Order management and tracking
- Secure encryption
- Promotional tools built into the design
- Online reporting and statistics
- Application integration
- Easy navigation and user-friendly menus
- Customer support
- Inventory management
- Shopping cart solutions
- Administration panel access
Your level of involvement in your ecommerce website is entirely up to you. Because all of our Coming of Age ecommerce solutions include an option for us to manage services for you, you can leave the online interaction up to us—freeing you to focus on what it is you do best.
Let us show you how we can help you to improve your success in Baby Boomer and older customer markets. If you provide some brief information below, we’ll get in touch with you promptly to discuss.
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