“If You Have Sight, You Are Blessed.  If You Have Insight,  
You Are a Thousand Times Blessed.” 
-Anonymous

Consulting & Collaboration Services
Established in 1991, Coming of Age, Incorporated is a fully integrated marketing/training firm whose purpose is to help our clients to capture and keep baby boomer & senior customers.  We are subject matter experts, problem solvers and creative professionals experienced and skilled in integrated marketing to baby boomer and senior customers.  We consult with our clients with agency relationships, or in-house agency capabilities and help them to develop and execute marketing, advertising, media, PR, sales and retention strategies.   

Our Skills & Services Include: 

• Facilitating integrated strategic marketing planning
• Consulting to develop motivating advertising, PR and other communications 
• Consulting to assure your website is user friendly and Internet marketing and web site design is effective
• Facilitating media planning and execution
• Consulting to develop and execute customer loyalty and affinity programs to increase up- selling potential and develop and maintain customer loyalty
• Consulting to develop products and services 

Our Approach - Consumer Behavior Marketing™
Generally, effective marketing and sales require knowledge of your business culture, products and services and customer needs.  Moreover, knowledge of customer purchase motivators is also necessary.  Finally, retaining the customer you fought for is the goal.  Revolutionary new findings in brain/mind research provide us unique and successful access to these basic notions of marketing.  Consumer Behavior Marketing™ (CBM) enhances that access.

Root Motivators & Core Survival Values
A basic premise of CBM is the assumption that all behavior has its roots in some aspect of survival needs or values.  In this context, “survival” includes all aspects of life germane to physical and psychological well being.  Equally basic to CBM is the proposition that root motivators and survival values evolve over life and the changes are predictable.  Knowledge of the timetable and nature of these developmental changes enables us to presume much about a customer.  These two premises give us guidelines for developing promotional messages that are richly in tune with customers’ unique situations.

Marketing and Advertising Must Relate to Life Stage Root Motivators and Survival Values
While the mechanisms of information processing are the same for everyone, changes take place in the workings of these mechanisms across the life span.  The changes in motivational forces also affect how we experience and think about matters. The brain and preconscious mind sort information sending to the conscious mind only the information that is relevant for current life stage values.  This leads to the third basic premise of CBM.  CBM gives us the knowledge of the information most salient to survival scenarios by stage of life.  CBM provides guidelines for fashioning marketing messages that are processed according to life development stages.   

Consumer Behavior Marketing™ Delivers 
When we know the nature of customers’ purchase motivators and values --no matter what customers might say they are -- we can design communications to arouse the customers’ deepest and most compelling motivators.  The CBM process helps to creates messages that have the best chance of generating customer interest and converting that interest into a selection or purchase decision.  

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For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at consulting@comingofage.com, or call us at 630-462-7100.

Marketing, Advertising, PR/Media, Sales &
Service Training To Capture & Keep Baby
Boomer & Senior Customers

430 West Roosevelt Road
Wheaton, IL 60187
Phone: 630-462-7100
Fax: 630-462-8056
info@comingofage.com