“If you wish in this world to advance your merits; you must stir it and stump it, and blow your own trumpet, or trust me, you haven't a chance.”
- William S. Gilbert

We Work in Synergy With Your Marketing Plan
Understanding how consumer’s brains and mind processes information is a key to effective public relations and event management. We will help you to create a public relations campaign that is effective in baby boomer and senior customer markets that supports, and works in synergy with, your current marketing strategy.

We specialize in communicating complex messages by first clarifying the messages, developing creative strategies to deliver the messages and then, execute the messages flawlessly. We provide clients with a high level of expertise in the following areas of communication:

• Brand-Building Public Relations
• Corporate Image Building
• Crisis Management
• Community Relations
• Consumer and Trade Media Relations
• Event Development and Management
• Speaking Engagement (Speaker’s Bureau and Speech Development)
• Web-based Public Relations
• ...and more.

Tailored Approach
We provide everything from simple news releases about a product improvement to a strategic, long-range program that might include publicity, special events, press kits, press conferences, free product sampling, charitable tie-ins and second party associations.

The latter, second party associations, is particularly effective, because our clients get exposure that doesn’t come directly from us, but from a public figure that makes a positive reference to our client in the context of a media interview.

A good public relations program is important for most industry marketing because it lends the third party credibility of the editorial media as well as the power of interpersonal communications via events designed to establish and/or enhance relationships.

To make our public relations programs even more effective, we tailor them to each client’s needs. We take into account each client’s positioning and marketing objectives, then integrate a public relations program into their other communications.

Event Marketing
We also provide strategically grounded event marketing services, from planning and tie-in partner negotiations through full execution support. Event marketing offers great value for the dollar and can be useful for many clients including vacation, service, package goods, health care, hospitality and travel.

Increasing Client Exposure
We are committed to developing personalized, integrated public relations programs designed to help our clients achieve their business objectives. We successfully support clients with innovative, results-oriented programs and activities that increase exposure, position them as leaders, and impact the company’s bottom-line.

Our professionals are hands-on and involved in every aspect of each client’s account, from making the initial contact, to presenting the proposal, to personally performing the activities needed to achieve results.

Our Experience
Our senior level team has more than 60 years combined public relations experience working with local, regional and national media, including on-line and national broadcast outlets. Selected media includes CNN, People Magazine, Ladies Home Journal, The Wall Street Journal, Business Week, Forbes and Fortune.

Our public relations specialists are seasoned in strategy and meticulous execution. We have a record of doing just that. It’s based upon the relationships we’ve cultivated with the media. Unlike other public relations firms who merely have media contacts, we’ve earned their trust. They are confidant that the information we give them on behalf of our clients is accurate, reliable and up to date.

We developed and implemented marketing/public relations programs for hotels and hospitality entities including: Grand Geneva Resort & Spa, Lake Geneva Area Convention and Visitors Bureau, Westin O’Hare, Wyndham Chicago, Wyndham Northwest Chicago and Mars 2112. We handled the openings of more than three dozen Hyatt Hotel properties and Classic Residence by Hyatt properties, throughout the United States and Canada.

We have diverse communication experience, with staff running communication teams for top companies and communications firms including Enesco Corporation, Edelman Public Relations Worldwide, Golin/Harris Communications and Hill & Knowlton, Inc.

Award winning, with work recognized by the Business Marketing Association, the International Association of Business Communicators, the Public Relations Society of America and the Publicity Club of Chicago.

Selected Client Groups

Our team background includes representing leaders in such fields as consumer products, hospitality, tourism & entertainment, technology, retail, not-for-profit organizations, and more.   Current and past clients include, but are not limited to, the following: 

Consumer Products & Services

• Aero Products International, Inc.
• Alva-Amco Pharmacal Companies/THINZ MetaboSTIX
• Bobbi Panter’s Natural Pet Pampering Products
• Breathe Spa Management Corporation
  Developers Diversified Realty Corporation
• Land of Nod
• Fannie May Candies
• Plaza del Lago
• Portraits by Thomas
• Vienna Beef

Hospitality

• Eaglewood Resort & Spa
• Grand Geneva Resort & Spa
• Hyatt Hotels Corporation
• Hotel Orrington
• Kellogg’s Cereal City USA
• Lake Geneva Area Convention & Visitors Bureau
• Lake Lawn Resort
• Lenox Suites Hotel
• Mars 2112
• NARRA*
• Shula’s Steak House
• Six Flags Theme Parks
• Starwood Hotels & Resorts Worldwide, Inc.
• The Palm Restaurant
• Westin Hotels & Resorts
• Wyndham Chicago
• Wyndham Drake Oak Brook
• Wyndham Northwest Chicago

Business-to Business

• Armature, Inc. and Armature, LLC
• Convergint Technologies, LLC
• Gallery Marketing Group – Little Miracles by Marie Osmond
• IndustryClick.com
• KhiMetrics, Inc.
• MarketingClick.com
• National Pasteurized Eggs
• One Community, Inc.
• Precious Moments, Inc.
• Retailing.net
• Retail Optimization Council
• TelecomClick.com
• University of Chicago Graduate School of Business

Not-for-Profit

• Bottomless Closet
• The Center for Companies That Care
• Illinois Association of Personnel Services (IAPS)
• K.I.D.S.S.
• Misericordia
• National LTC Network
• Orchard Village
• Sunny Ridge Family Center
• Women’s Foodservice Forum
• Wyndemere Senior Living Campus

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For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at pr@comingofage.com, or call us at 630-462-7100.

Marketing, Advertising, PR/Media, Sales &
Service Training To Capture & Keep Baby
Boomer & Senior Customers

430 West Roosevelt Road
Wheaton, IL 60187
Phone: 630-462-7100
Fax: 630-462-8056
info@comingofage.com