"Organizing is what you do before you do something, so that when you do it, it is not all mixed up."
-A. A. Milne

More Effective Media
Our extensive experience and resources enables us to bring large agency media skills to clients with limited budgets. Each of our media professionals has extensive media training and several years of experience with major advertising agencies. Our commitment to making media expenditures more realistic for our clients includes purchasing all media at the net rate (no commission to agency) and charging clients based on fees to plan and execute media buys.

Media Planning
The marketing process drives media planning. We place emphasis on media impact, effective frequency, how much information is to be conveyed, and a thorough analysis of media options based on their ability to generate response and meet the client’s needs. Our Chicago area location allows the media department to work with some of the largest and most knowledgeable media representative firms. This provides us the opportunity to attend regularly program screenings, discuss programming and estimated ratings with large network advertisers, have access to the most in-depth media research sources and therefore better evaluate media vehicles by cost, program ratings and opportunity to deliver media impact.

Media Buying
We evaluate each media vehicle for our clients in terms of its ability to generate results. The media and creative departments work together to ensure that the print ad size selected provides the right balance between cost, page dominance and readability. The media, production and traffic departments work together to ensure timely and accurate insertions of the ads.

We routinely access the following media resources to assist in the media placement process: MRI, Simmons, Media Professional, Telmar, CMR, Claritas/PRIZM, Quality, Tapscan, Media audits, ARB (Arbitron Rating Service), Nielsen, Scarborough and Squad. Beyond this, our media team has planned and placed media for major national advertisers network buys and in numerous spot markets across the country.

Account Management
Our production manager handles all facets of print production from the competitive bidding process to press checks. Our creative director plans and oversees radio production and works with a variety of film directors and production teams for our television and video productions. Our team develops and maintains the schedules for all assignments, and helps keep the work moving through the firm to meet important internal and client deadlines.

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For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at media@comingofage.com, or call us at 630-462-7100.

Marketing, Advertising, PR/Media, Sales &
Service Training To Capture & Keep Baby
Boomer & Senior Customers

430 West Roosevelt Road
Wheaton, IL 60187
Phone: 630-462-7100
Fax: 630-462-8056
info@comingofage.com