Senior and Baby Boomer Market Research
Advertising Services
Account Management | Market Research | Creative | Print/Broadcast Production | Internet Marketing
Media Planning/Buying | Sales Promotion | Direct Marketing
“What is the use of running if you are not on the right road?”
– German Proverb
Our Market Research Focus is Upon Baby Boomer & Senior Customers
Our consumer research specialty is the baby boomer and senior customer markets. We are a full-service research supplier that provides custom-designed ethnographic, qualitative and quantitative studies for a variety of clients and industries.
Our research partner 
provides original and unexpected insights on everything concerning the boomer and older consumer segments. We take pride in serving the varied individual needs of clients and specialize in addressing unique and challenging research issues with customized project plans that extend beyond a traditional approach.
These days, every dollar counts. Whether you’re the manufacturer, the retailer or the consumer, everyone is looking to stretch their marketing budget and maximize ROI. All are trying to:
- Get the greatest possible return on the “spend.”
- To generate high impact campaigns that deliver sustainable awareness and preference.
- To develop and nurture brand loyalty.
- To beat the competition and own the category.
The role of marketing research has never been more important in reaching those objectives. Well-designed and executed research delivers a better understanding of baby boomer and senior customers, their environment and their relationship with the product. Through a careful blend of primary and secondary research, we help clients assess consumer needs, wants, trade-offs, concerns and constraints.
Research can gauge the consumer perception of product and service value, quality, performance, pricing, packaging, distribution, media and promotional approach. Marketing managers deploy research to sustain and groom brand equity, finely calibrating the promotional mix and product portfolio toward optimal profitability.
We take a Personalized Approach
Each product, each service, each brand, each company, each competitive environment is unique. And that’s just how we approach research design. By assessing the situation, designing the most effective analytical tool and selecting the most informative field technique from our portfolio of methodologies.
Our seasoned researchers guide brand and marketing executives toward fact-based decisions by minimizing risk and maximizing insights. Deep field experience coupled with advanced degrees from world-class schools like the University of Chicago and Northwestern University yield world-class results for our clients. Whether the charter is reinventing an established brand or launching a category-changing new product, market research is an essential element in the success equation.
Qualitative Techniques
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Quantitative Techniques
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Value-added
It’s a promise we live by, and the reason satisfied clients both return to us for incremental projects and enthusiastically recommend us. We collaborate with our clients to conduct strategic and action-oriented research.
Using a full toolbox of methods and techniques, we help baby boomer and senior consumers articulate their beliefs, opinions, motivations and behaviors. Then, applying our extensive background in market research, we are able to transform a stream of consumer reactions into a clear picture of the functional, emotional and aspirational drivers of consumer needs and product appeal.
Our Responsibilities and Deliverables
In collaboration with clients, we are typically responsible for the following aspects of a research project:
- Consultation and development of the study design
- Development of all research materials, including screeners, discussion guides, questionnaires, programming and digitizing of all files
- Administration of the data collection
- Management of all field operations
- Statistical analysis and interpretation for segmentation
- Reporting the findings
- Strategic recommendations.
For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at info@comingofage.com or call us at 630-462-7100.