"What is the use of running if you are not on the right road?"
-German Proverb

Our Focus is Upon Baby Boomer & Senior Customer Markets
Our focus in consumer research is in baby boomer and senior customer markets.  We take pride in serving the varied individual needs of our clients and we specialize in addressing unique and challenging research issues with customized project plans that extend beyond a traditional approach.

We are a full service research supplier that provides custom-designed qualitative and quantitative studies for a variety of clients in a variety of industries including, but not limited to: consumer-packaged goods, travel, financial services, entertainment and media, insurance, restaurants and food service, health care, insurance, telecommunications and technology, confections and personal care.

We collaborate with our clients to conduct strategic and action-oriented research.  As a full service research provider, we frequently design and integrate multiple project phases involving both qualitative and quantitative investigations. 

Delivering Powerful Insights
We deliver powerful insights our clients can leverage to build strong brands, successful products and services, and powerful communications.  Our clients can count on us to understand their needs and conduct research that will provide answers to their business issues.  Some of the business issues we routinely delve into with our clients include:

• Brand and product strategy
• Brand identity and equity
• Advertising and communications
• Category appraisal/competitive analysis
• Needs assessment
• New product development
• Packaging, logos, brand names
• Concept development and assessment
• Positioning
• Premiums, promotions and contests
• Product refinement and line extensions

Using a full toolbox of methods and techniques, we help baby boomer and senior customers articulate their beliefs, opinions, motivations and behaviors.  Then, applying our extensive background in market research, we are able to transform a stream of consumer reactions into a clear picture of the functional, emotional and aspirational drivers of consumer needs and product appeal.

Qualitative Marketing Research
Depending on client needs and budgets, we typically propose conducting a series of focus group sessions in selected markets.  Each focus group session would be comprised of eight to ten respondents and each session will last up to two hours.  The exploratory work would enable our client to understand better the attitudes, opinions, habits and practices of target populations on a qualitative basis. 

We are typically responsible for preparing the discussion guides, recruiting the respondents, paying the incentives, moderating the groups and preparing a final report of the findings.  

Quantitative Marketing Research
We typically conduct online surveys (national in scope) of target audience-interviews with target adults.  An online approach is the most efficient and economical methodology for surveying this population.

Our Responsibilities and Deliverables
In collaboration with our clients, we are typically responsible to handle the following aspects of a research project:

• Consultation and development of the study design
  
• Development of all interviewing materials, including writing screeners, discussion guides, questionnaires, programming of all questionnaires and digitizing of all files
  
• Administration of the data collection
• Management of all field operations
  
• Statistical analysis and interpretation for segmentation
• Report the findings.

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For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at research@comingofage.com, or call us at 630-462-7100.

Marketing, Advertising, PR/Media, Sales &
Service Training To Capture & Keep Baby
Boomer & Senior Customers

430 West Roosevelt Road
Wheaton, IL 60187
Phone: 630-462-7100
Fax: 630-462-8056
info@comingofage.com