"Education is not the filling of a pail but the lighting of a fire."
-W.B. Yeats

Click the following link for our Keynotes/Presentations/Workshops/Seminars.

Practical, Applicable & Insightful Presentations
Jim Gilmartin has emerged as one of America ’s experts on marketing and sales to baby boomer and senior customers.  He has authored hundreds of articles on these rapidly growing and lucrative markets for many industries. 

A frequent keynote speaker, presenter and trainer, Jim presents to national and international associations and companies on strategies for improving marketing, sales and service to baby boomers and senior customers.

Jim also provides clients a cost effective Train-The-Trainer
program to improve lead generation, communications, sales and service to compliment existing sales and service training programs.

In addition to his knowledge of how to secure and retain these customers, Jim brings the experience of more than 20 years in business leadership, marketing and operations leadership positions to his practical, applicable and entertaining programs.  Serving as CEO of two corporations, and as senior vice president for a Chicago-based international health care system, Jim contributed significantly to position the health care system as a leading provider of services to baby boomer and senior customers. 

Conference Keynotes, Presentations, Workshops & Seminars
In mid-life, behavior typically becomes more autonomous.  This presents marketers and sales professionals with the most independent-minded customer population ever.  Kevin Clancy and Robert Shulman, former heads of Yankelovich Clancy Shulman, wrote there is a marketing revolution coming “because failure is self-evident and everybody -- stockholders, directors, CEO’s, customers, the government -- is angry because marketing, which should be driving business doesn’t work”.  Coincidentally, in 2005, almost 50% of adult Americans were forty-five years of age or older making middle age consumers the dominant players in the marketplace. 

To efficiently and effectively capture and keep baby boomer and senior customers, a better understanding of the behavioral and perception changes caused by the aging process is essential and demands significantly different sales and service delivery tactics, approaches and techniques than currently provided to sales and service personnel.
We provide programs as keynotes, short (breakout) presentation or a half-day pre or post conference/meeting workshops or seminars.  We custom design our programs to entertain participants, but more importantly to provide them insights, tools and techniques to better secure and retain baby boomer and senior customers.

Click the following link for our Keynotes/Presentations/Workshops/Seminars.

Selected Client Testimonials:

"In just 30 minutes, Jim Gilmartin explained how the brain processes promotional images and messages in split seconds, why marketers have to rethink the way they reach generational audiences and even tossed in a few quick case studies.  Jim's a catalyst for making changes that get results.  His message is one every marketer needs to hear - now. Listen up or get left behind."

Barbara Rozgonyi
Founder of CoryWest Media
and moderator of The Marketing Transformations Network

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“Jim Gilmartin is one of the nation's leading experts on marketing to the New Customer Majority -- adults 40 and older who now outnumber younger adults by over 130 million to 86 million. Jim's platform is behavior, not numbers.  He knows that statistics don't buy.  People buy.  Jim understands people from the inside out and knows to connect the dots between them and your company.  My experience with Jim is that he delivers great insights, not groundless opinions that depend on serendipity to be right.”

David B. Wolfe
Author, Ageless Marketing and Firms of Endearment and consumer behavior expert.

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“I have had the absolute pleasure and delight in being a participating member of the audience on 4 different occasions when Jim Gilmartin “captured and maintained” the group he was addressing.  Jim’s style of speech, his timely topics and his thought provoking material all lend themselves to helping Jim become recognized as one of the most effective and engaging speakers in his field.  Allowing Jim to demonstrate his varied talents for your company would be a decision you will not regret.”

Peter S. Gelbwaks
Chairman- National LTC Network

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 “You are by far the most informed, articulate individual I know on how to sell and market to baby boomers and seniors – our biggest customers.  Your presentations to our international sales managers helped us to understand better the markets and your follow-up Train the Trainer program for the Pacific region was the best I’ve seen.”

Tom Sheets
General Manger, Sunterra Pacific
Sunterra Resorts International

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 “Please accept my sincerest thanks for one of the best presentations in our four year history.  You received the highest ratings of all forum speakers.  After providing your first program, the word spread among attendees, and we couldn’t accommodate all the forum participants who wanted to attend the remainder of your presentations."

Greg Luque
President
Long Term Care Forum

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"Your views on the aging marketplace are very insightful, provocative and original, and I like the rest of your audience was fascinated by both the content of the presentation and the style in which you delivered it.”

Marie Beason
Former Education Director, Indiana Bankers Association

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"Thank you for the wonderful opportunity to participate at the "Targeting the 50+ Market" conference.  The Brain Power Workshop was excellent...so much insightful information.  I have already put some of it to good use and will continue to utilize this valuable, comprehensive intelligence.  Your knowledge of this market and innovative approach is inspiring."

Margaret Herter Director of Marketing
Villa St. Benedict Senior Living

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Your 1 1/2 day workshop Integrated Marketing and Marketing to Boomer+ Customers was a great success for us.  All of the attendees rated the program very good to excellent.  Comments like.  "Lots of good information".  Different approach and concepts", “Quite a few great ideas to take back and put to use", "Excellent insight into our markets", "A whole new way of thinking", "Gave me a new perspective of the older market", were common when describing the benefits of the program.  Other comments included:  "It would be a great presentation for General Managers and Boards of Directors", "I wish my whole company was here", "I believe everyone would benefit from what Mr. Gilmartin has to say.  He’s a very wonderful speaker."

Patricia Gisinger, Education Manager
North Dakota Telephone Association

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“The evaluations on your presentation are glowing.  ‘Very strong presentation’, ‘Great and valuable insights’, ‘speaker had a super delivery’.  Thanks for a great program.”

Elizabeth Wiggins, Vice President
Institute for International Marketing

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"Your keynote address and follow-up seminar on marketing and sales to Boomer+ populations were rated excellent and participants considered it one of the best programs NTCA has provided to it s membership.  The participants at each of the regional meetings rated you as a presenter with exceptional presentation skills and a unique knowledge of the subject matter.  Clearly, your efforts were well received by our members and you delivered on your promise to provide the best marketing communications program available today.  You are one of the best presenters they've heard and the quality of your presentation was outstanding.  I look forward to bringing you back for future programs."

Ron Precourt, Director, Education
National Telephone Cooperative Association

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TEC is a membership organization that provides continuous learning and development for CEOs, company presidents and business owners in a peer group setting.  TEC groups host speakers and outside business experts to keep members up to date on the latest business information and techniques needed to run their companies successfully.

Click the following link for our Baby Boomer & Senior Marketing Keynotes and Presentations .

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For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at info@comingofage.com, or call us at 630-462-7100.

Marketing, Advertising, PR/Media, Sales &
Service Training To Capture & Keep Baby
Boomer & Senior Customers

430 West Roosevelt Road
Wheaton, IL 60187
Phone: 630-462-7100
Fax: 630-462-8056
info@comingofage.com