Humana Inc.
Background:
Headquartered in Louisville, Kentucky, Humana, Inc. is one of the nation’s largest publicly traded health benefit companies with annual revenues of approximately $13 billion and total assets of $5.4 billion. In 2004, Coming of Age was engaged to contribute to Humana’s Medicare expansion goals, strategy development and execution.
Strategies:
- Contributed to the development and execution of a marketing and sales campaign for the November 2005 and 2006 Regional PPO, PDP and Medicare Advantage Plans open enrollment period.
- Introduced Posit Science Brain Fitness Program. Program offered to all Medicare Advantage members at no cost to member.
- Consulted with Humana Senior Products Team on the College of Life Research conducted by Sterling Brands.
- Reviewed RV Tour top line presentation and schedule and made recommendations.
- Reviewed website home page and plan comparison pages, researched options and made recommendations to improve website for seniors.
- Reviewed, analyzed and made recommendations on New Member MA & PDP Handbook outlines and strategy documents. Copywriting, creative direction, art direction, layout, design and production including stock photography and custom illustration of PDP and MAP handbooks.
- Developed comprehensive Mindware Project (Train the Trainer) to improve understanding of older consumers by sales and telemarketing representatives.
- Edited script for Humana History pre sales seminar video.
- Developed various product print ads for regional and local markets.
Results:
COA contributed to exceeding 2005 and 2006 membership goals by 40%.
For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at info@comingofage.com or call us at 630-462-7100.