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Profitable Strategies For
Baby Boomer & Older Consumer Markets A
Word From Our
Clients: Celtic
Health Plans
"You
are by far the most informed, articulate individual I know on how to sell
and market to baby boomers. The
presentation to our group of international sales managers was perfect.
Your branding recommendations helped us to see the market from
the customer's perspective and helped us to better communicate with our
biggest customer base. Sunterra
Resorts
"Your
insight into the aging markets provided us the direction and creative
drive to improve our approach to marketing and selling our Long term care
product. The sales presentation
and leave behind is terrific and really liked by our team.
We will avoid the typical mistakes made by many sales producers."
"With the recent acquisition of a local bank, we really appreciated your survey of our "senior" club in the acquired bank. Your report and recommendations to meet the needs of our near and post-retirement customers and your recommendations to attract a larger share of boomer markets is right on target. Thanks for your insights and sensitivity to our situation." St.
Paul Federal Bank "Thanks
for the help in executing our program.
Your understanding of the market and your facilitating skills are
top notch."
"We in the banking business know our market is aging rapidly. Your team was a great help as we developed our marketing plan. The product assessment was very helpful and insightful." Boulevard
Bank "Your
team's marketing planning skills and knowledge of the mature market were
a great factor in the success of our planning process. Our entire group is very pleased with the outcomes.
Your executive and management educational programs were also exceptional.
One of the best seminars I've attended."
"The staff training you presented to our customer representatives and management was really great! You are one of the best speaker's I've heard. This kind of information gives us the edge on the competition." Celtic
Health Plans "The
program you presented on strategy development and execution was right
on target. Managing major
change can be very complex but you made it easy to understand and your
recommended tactics were super.
Our group learned quite a lot from you.
Thanks again." Department
of Health, City of Chicago "I'm
writing this letter to express my appreciation, and the appreciation of
our management team, for the quality of the recently completed Aging Patient
training and facility assessment conducted by Coming of Age.
Your people exhibited a very professional and sensitive approach
to the project. Our staff
tells us that they really enjoyed participating and contributing to the
process and outcome. We are
currently putting the plans in place."
"Your
program was well designed, superbly presented and very well received.
Your views on the aging market are very provocative and I, like
the rest of the audience, was fascinated by both the content and the presentation
of the material. Your marketing suggestions, statistics and theoretical approach to working with a maturing consumer would be very helpful to any industry, but are very important the banking industries. It's an important topic and one that you cover very well. The comments we received from the participants made me feel glad that I could offer the program to the bankers of Indiana."
"Starting a new company is a bear! However, your team made the process an exciting and challenging one. Your strategy development facilitation skill was a godsend during a time of high stress. In addition, your skills and knowledge of the older adult market was a great asset to us as we wrestled with potential growth issues." Integrated
HealthCare Solutions, Inc. "In health care we usually take a very clinical approach to our patients. Your advice to temper our approach with a business and consumer spin was refreshing. I learned more about the changing and aging market listening to you than the several seminars I attended over the years. Our general marketing approach was confirmed, however, your advice caused us to put a different spin on it." LaGrange
Memorial Healthcare System "Please
accept my personal thanks and the thanks of the board of directors for
your assessment, market planning and training program. The qualitative and quantitative analysis, findings and recommendations
reflect a thorough, professional, systematic and detailed approach to
the engagement. We sincerely appreciate your sensitivity to our needs,
quick response and flexibility.
Your recommendations are honest and forthright, and will be the
foundation upon which we will base our future decisions." Mercy
Hospital and Medical Center
Northwestern
Memorial Hospital
"A
colleague in the business recommended you to us. He heard one of your presentations and flipped.
I'm grateful to him for the referral, and grateful to you for your
assistance as we developed our sales and marketing plan.
Great insight!"
"Thanks for your contributions to the executive leadership program conducted by the University. Your contributions and participation from the very beginning helped to shape the entire program and contributed greatly to its success. Your planning skills and your ability to facilitate and challenge our thinking was exceptional." University
of Illinois at Chicago |
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