About Us

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A One Stop Shop For All Your Marketing, Sales & Service Needs in Baby Boomer & Older Consumer Markets

What Is The Purpose Of Our Firm?

Established in 1991, Coming of Age is a fully integrated marketing firm whose purpose is to raise the potential of our clients to increase market share and revenue in baby boomer & older consumer markets.

Who Are We?

We are subject matter experts, problem solvers and creative professionals experienced and skilled in integrated marketing to baby boomer & older consumers. Helping clients to avoid executing potentially costly and unproductive initiatives, we help our clients to develop and execute marketing, advertising, sales and retention strategies.

We are skilled in:

Facilitating integrated strategic marketing planning and in developing and executing motivating advertising and other communications programs.
Internet marketing and web site design.
Developing and executing attention getting public relations programs.
Product and service development.
Developing and executing customer loyalty and affinity programs to develop and maintain customer loyalty, and increase up selling potential.
Conducting market research and sales, marketing, product, program, employee, functional and facilities' assessments.
Developing and conducting customized educational programs for leadership, management and employees to support marketing, sales and service improvement strategy execution.

What Is Our Approach?

Using an Integrated Consumer Behavior Marketing ™ approach, we collaborate with our clients and jointly develop effective marketing, sales and services to baby boomer and older consumers. Our services supplement internal efforts and increase client effectiveness in targeted markets.

We offer a full menu of services to meet our client's specific resource needs. To learn more about how we can put our resources to work for you, call us at 630-627-9600 or e-mail us at info@comingofage.com.

James J. Gilmartin, President, Coming of Age, Incorporated

Jim Gilmartin has emerged as one of America's experts on communicating, marketing and sales to baby boomer and older consumers. He established Lombard, IL based Coming of Age, Incorporated in 1991 as a full service integrated marketing/advertising firm focused upon helping clients develop profitable strategies for baby boomer and older consumer markets. The integrated marketing firm/agency specializes in developing and executing:

Marketing communications
Advertising and media plans
Turnkey affinity/loyalty benefits programs
Sales and service improvement training programs
Sales campaigns
Customer satisfaction solutions

to help clients increase market share and profit in these rapidly growing market segments.

In addition to his knowledge of how to best secure and retain these markets, Jim brings to his engagements the experience of more than 20 years in business development leadership, marketing, sales and operations positions. Serving as CEO and COO of two corporations, and as senior vice president for a Chicago-based international health care system, Jim provided leadership to position the system as a leading provider of services and products to baby boomer and older consumers.

The author of numerous articles, Jim is a frequent speaker at professional conferences, and is also one of the founders and a participant in The Society for Maturing Consumer Marketing, a national think-tank that meets twice a year to discuss the latest research and trends in the field. Jim writes a column for bankersonline.com, and a column for Thetimesharebeat.com.

He currently conducts management educational programs at the University of Illinois at Chicago, marketing seminars for the University of Chicago and serves on the faculty of The Bank Administration Institute's Graduate School of Retail Banking. Jim earned his B.S. and Masters degree from the City University of New York. You can contact Jim at 630-627-9600 or email him at jimgilmartin@comingofage.com.