"Make it simple. Make it Memorable. Make it inviting to look at.
Make it fun to read."
-Leo Burnett

Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or Web site, or a request for further information) from a selected group of consumers in response to a communication from the marketer.   The communication itself may be in any of a variety of formats including postal mail, telemarketing, direct e-mail marketing and point-of-sale interactions. 

The main difference between direct marketing and other promotion is that you can closely qualify your audience to deliver a message that appeal to their specific needs. Direct marketing can be powerful yet can have a negative effect if not done properly. Our direct marketing professionals are experts in effectively integrating direct marketing into the communications mix.  We have launched successful campaigns to customer, professional and business targets. We recognize the importance of designing each direct marketing initiative to maximize long-term performance of the selected database.

We know that targeting and list selection are the most critical steps in a successful direct marketing program.  Our creative staff is familiar with the distinction between copy and layout for direct marketing vs. image advertising.  Moreover, we manage all varieties of fulfillment and database support.

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For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at directmarketing@comingofage.com, or call us at 630-462-7100.

Marketing, Advertising, PR/Media, Sales &
Service Training To Capture & Keep Baby
Boomer & Senior Customers

430 West Roosevelt Road
Wheaton, IL 60187
Phone: 630-462-7100
Fax: 630-462-8056
info@comingofage.com