• Market and promote the Wyndemere Campus as one entity providing senior living choices to the community.
• Educate the target audience to the advantages of selecting a senior living community that offers the full continuum of care and an affiliation with a leading hospital. 
• Create a sense of trust between Wyndemere Campus and the target audience.
• Ads primarily titillated emotion and trust.
• Through storytelling, we did a good job of selling the feel of Wyndemere.
• All ads contained specific website address and phone numbers.  Phone numbers were accompanied by a specific person to ask for to add a personal touch
• Created a separate URL to offer visitors direct access to the information they desire.

Each part in this plan played a significant role in the overall marketing of Wyndemere.  The development of a strong message focused on their unique reason to buy combined with comprehensive media coverage in the right publications worked together to reintroduce and brand Wyndemere to the target audience.