Marketing to Baby Boomers, Baby Boomer Marketing, Senior Marketing, Senior Marketing Agency

Tennis Corporation of America (TCA)
Challenge: TCA needed to increase baby boomer and older consumer membership in selected Chicago area based athletic clubs.
Strategy: Designed DM campaign and creative reflecting programs and images attractive to target markets Selected 2 markets with appropriate demos accounting for 70 percent of the selected clubs’ universe. These high CDI markets, were the most efficient based on a cost per impression achieved and had strong concentration of target segment.
Results: Club membership increased by 18% over course of campaign. Campaign adopted for 14 of a total of 45 clubs nationally. For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at info@comingofage.com or call us at 630-462-7100.

Marketing, Advertising, PR/Media, Sales &
Service Training To Capture & Keep Baby
Boomer & Senior Customers

430 West Roosevelt Road
Wheaton, IL 60187
Phone: 630-462-7100
Fax: 630-462-8056
info@comingofage.com