"Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into [electronic media] type, paper and ink."
- Leo Burnett, Leo Burnett Company

Consumer Behavior Marketing
The alternative to the tried and true advertising and marketing methods currently practiced by many agencies is an approach to marketing incorporating revolutionary new findings in brain/mind research. Consumer Behavior Marketing™ comprises an understanding of how the human brain and mind work and challenges some enduring tenets of marketing:

• Focusing on product features and benefits often is a losing strategy in advertising
• Consumer surveys are one of the least effective ways for learning why customers buy products or what products they will buy
• New research suggests that customers' final product decisions are virtually never the direct result product of
  the reasoning processes.

We base Consumer Behavior Marketing™ on the premise that five systems of key underlying motivating values cause all human behavior. Under this premise, all behavior stems from desires to satisfy needs that fall into five categories:

• Identity
• Relationships
• Centering or life purposes
• Adaptation, and
• Energy conservation and renewal

While the mechanisms of information processing are the same for everyone, changes take place in the workings of these mechanisms across the life span. We manifest these developmental changes in motivational forces in how we experience and think about matters. Their schedule and manner are predictable.

Our ads and communications first target the brain and preconscious mind. The preconscious mind control's information flow to the conscious mind by determining which information is most relevant to a person's interests. Preconscious screening of incoming information is necessary because more data enter the brain from the five senses than the conscious mind can handle.

Our Services

• Advertising Design & Layout
• Creative Direction & Copywriting
• Print & Broadcast Production
• Direct Mail/Repsonse Services
• Media & Market Research
• Marketing Partner Recruitment
• Sales Promotion
• Interactive Marketing
• Web Site Design & Marketing

Our Approach
We provide insights for integrating both empathy and vulnerability into marketing relationships. These two attributes are essential to optimal results in relationship marketing. When they are weak or missing in a relationship, the content of dialogues tends to ring hollow.

Consumer Behavior Marketing™ promotes identification of individual customers' needs and purchase motivations and the creation of messages that have the best chance of generating customer interest and converting that interest into a selection or buying decision. We assure our clients of the most effective approach to capturing and keeping baby boomer and senior customers.

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For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at agencyservices@comingofage.com, or call us at 630-462-7100.

Marketing, Advertising, PR/Media, Sales &
Service Training To Capture & Keep Baby
Boomer & Senior Customers

430 West Roosevelt Road
Wheaton, IL 60187
Phone: 630-462-7100
Fax: 630-462-8056
info@comingofage.com