“Customers pay for what is of use to them and gives them value.  Nothing else constitutes quality.”
-Peter F. Drucker

Why an Affinity/Loyalty Program?
Creating an Affinity/Loyalty program provides value to your customers beyond the intrinsic value of your products or services.  An Affinity/Loyalty program can also increases your company revenue and provides a distinctive edge against competitors and potential customer migration. 

Increasing Baby Boomer & Older Consumer Loyalty is Your Key to Increased Revenue
Coming of Age provides one of the premier Customer Affinity/Loyalty programs in the nation.  Developed by professionals with over 50 years of experience in Affinity/Loyalty program development and execution and marketing to baby boomer and senior customers, our program provides distinct advantages to companies:

• Builds consumer loyalty
• Produces steerage
• Demonstrates commitment
• Prevents out-migration
• Additional revenue sources
• Differentiates you from your competition

Marketing Support
For over 15 years, COA has developed and executed effective marketing strategies to help clients communicate with target populations.  Focusing on the marketing of benefits/services and cross selling, we can provide you all the marketing development and execution services you require.  This will assure the program communicates effectively with the target populations and encourages customer usage and loyalty.

Should you need marketing services, COA will provide a level of support for both the launch of the program as well as ongoing sustaining marketing efforts once the Affinity/Loyalty program is up and running. 
 
Benefits Fulfillment
The centerpiece of the program is our benefits program.  The exact benefits will be based upon target market needs and client budget and preferences.

Sample Benefits Package

• Legal services
• Identity theft program
• Pet insurance
• Emergency travel coverage
• Diabetes management
• Medical record program
• Prescription program covering walk-in pharmacies, mail and online orders
• Dental program - Dental Network of America
• Chiropractic program - Comprehensive Health
• Vision one eye care program – client logo on card
• Key guard
• Dining program (first year free)
• Moving service
• Relocation service
• Hotel/motel savings up to 50% plus cruise, movie and other savings
• Automobile rental savings and upgrades
• Flowers and gift savings
• Hearing aid savings - mail-order
• Hearing aid savings - walk-in
• Durable medical supply savings
• Travel service – worldwide travel
• Car and truck purchasing service
• Recreational vehicle rental and purchasing
• Grocery coupon certificates - $500 value book
• Health resource information
• Personal planner trial offer
• Amusement park savings
• Golf savings - offer
• Sam’s club sponsorship
• Magazine and book savings
• Long distance telephone rate savings

Fulfillment Support
We offer complete turnkey creation, marketing, fulfillment and delivery of individual and group benefits. Our benefits partner is Select Benefits Global Marketing Corp. (SBGM), an Indiana based corporation. SBGM develops, administers and fulfills consumer driven benefit programs to individuals, employers, associations and membership organizations.

Our programs cover a wide array of consumer and professional products and services. Your customers save on everything from car purchasing to vision care. New programs are continually reviewed and introduced.  We offer affordable group products and services that provide guaranteed acceptance, nationwide access and unlimited usage.  Every provider must deliver genuine savings, quality and value.

Please visit Significant Savings on Prescriptions  for an example of pharmacy and hearing aid benefits we can provide.

Coming of Age Provides Revenue Opportunities
Affinity/Loyalty programs offer services and benefits that encourage product steerage.  We constantly look for additional value added products and benefits that can be added throughout the year that may be of no cost or of a cost that can be offered to the members on a voluntarily basis where your company can receive back end revenue.

Let Us Go to Work for You
Coming of Age will work with you to build an Affinity/Loyalty program that meets your company’s needs.  Alternatively, if you have an Affinity/Loyalty program in place that isn’t producing maximum results, we will work with you to energize your existing program. 

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For more information on how we can help you to develop or improve an existing Affinity/Loyalty Program, contact us at affinity@comingofage.com or call us at 630-462-7100.

Marketing, Advertising, PR/Media, Sales &
Service Training To Capture & Keep Baby
Boomer & Senior Customers

430 West Roosevelt Road
Wheaton, IL 60187
Phone: 630-462-7100
Fax: 630-462-8056
info@comingofage.com