Senior Marketing – Account Management
Advertising Services
Account Management | Market Research | Creative | Print/Broadcast Production | Internet Marketing
Media Planning/Buying | Sales Promotion | Direct Marketing
“The value of achievement lies in achieving.”
– Albert Einstein
Seasoned & Experienced Team
Our team of marketing strategists has extensive experience developing and executing marketing programs in many industries. This enables us to give our clients a unique perspective based on sound marketing theory, first hand industry insights and knowledge if targeted baby boomer and senior markets. Our strategists include masters-prepared marketers as well as independent project associates, depending on client needs.
In addition to being expert strategists, our account management staff is service-oriented and supported by a host of systems and procedures designed to help it manage the company/client relationship successfully. Account management is committed to delivering each campaign on strategy, on time and on budget.
Careful attention to budgets is critical not only to the success of a campaign, but also to the success of the client/company relationship. This area is a priority for us as our procedures will indicate. We seek out the most appropriately priced vendors for each client needs and manages both vendor costs and company fees, as follows:
- Develop competitive production estimates from company and client vendors, as requested
- Incur production costs only after estimate is signed by client
- Track costs in progress and notify client of overages or anticipated overages due to client changes
- Estimate fees based on scope of project, client constraints and our experience
- Manage fees with weekly time sheets by client campaign, notifying client of any anticipated changes to estimate
- Prepare periodic budget status reports for client
For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at info@comingofage.com or call us at 630-462-7100.