"An expert is someone who knows some of the worst mistakes that can be made in his subject, and how to avoid them."
-Werner Karl Heisenberg

Established in 1991, Coming of Age, Incorporated is a fully integrated marketing/training firm whose purpose is to help our clients to capture and keep baby boomer & senior customers.

Who We Are
We are subject matter experts, problem solvers and creative professionals experienced and skilled in integrated marketing to baby boomer and senior customers. We help our clients to develop and execute marketing, advertising, sales and retention strategies. We help clients to avoid executing potentially costly and unproductive marketing, advertising, PR and training strategies.

Meet our Baby Boomer & Senior Marketing Professionals.

We Offer a Full Menu of Services & We are Skilled In:

• Facilitating integrated strategic marketing planning
  
• Creating and executing motivating advertising and other communications
  
• Internet marketing and web site design
• Media planning and execution
• Developing and executing attention getting public & media relations programs
• Developing and executing customer loyalty and affinity programs to increase up- selling potential, and develop and maintain customer loyalty
• Conducting qualitative and quantitative market research
• Developing and conducting customized sales and service improvement educational programs for leadership, management and employees to increase marketing effectiveness, increase sales and service better the baby boomer and senior customer.

Our Approach
Our approach is to collaborate with our clients and jointly develop improved marketing, sales and services to baby boomer and senior customers. Our services supplement internal efforts and increase client effectiveness in targeted markets.

Consumer Behavior Marketing™
Generally, effective marketing and sales require knowledge of your business culture, products and services and customer needs. Moreover, knowledge of customer purchase motivators is necessary. Finally, retaining the customer is the goal. Revolutionary new findings in brain/mind research provide us unique and successful access to these basic notions of marketing. Consumer Behavior Marketing™ (CBM) enhances that access.

Root Motivators & Core Survival Values
A basic premise of CBM is the assumption that all behavior has its roots in some aspect of survival needs or values. In this context, “survival” includes all aspects of life germane to physical and psychological well being. Equally basic to CBM is the proposition that root motivators and survival values evolve over life and the changes are predictable. Knowledge of the timetable and nature of these developmental changes enables us to presume much about a customer. These two premises give us guidelines for developing promotional messages that are richly in tune with customers’ unique situations.

Marketing and Advertising Must Relate to Life Stage Root Motivators and Survival Values
While the mechanisms of information processing are the same for everyone, changes take place in the workings of these mechanisms across the life span. The changes in motivational forces also affect how we experience and think about matters. The brain and preconscious mind sort information sending to the conscious mind only the information that is relevant for current life stage values. This leads to the third basic premise of CBM. CBM gives us the knowledge of the information most salient to survival scenarios by stage of life. CBM provides guidelines for fashioning marketing messages that are processed according to lifedevelopment stages.

Consumer Behavior Marketing™ Delivers
When we know the nature of customers’ purchase motivators and values --no matter what customers might say they are -- we can design communications to arouse the customers’ deepest and most compelling motivators. The CBM process creates messages that have the best chance of generating customer interest and converting that interest into a selection or purchase decision.

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For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at info@comingofage.com, or call us at 630-462-7100.

Marketing, Advertising, PR/Media, Sales &
Service Training To Capture & Keep Baby
Boomer & Senior Customers

430 West Roosevelt Road
Wheaton, IL 60187
Phone: 630-462-7100
Fax: 630-462-8056
info@comingofage.com