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Your Communications Must Titillate The Root Purchase Motivators Of Targeted Consumers

The alternative to the tried and true advertising methods currently practiced by many agencies is an approach to marketing incorporating revolutionary new findings in brain/mind research. Integrated Consumer Behavior Marketing™ comprises an understanding of how the human brain and mind work and which challenges some enduring tenets of marketing:

Focusing on product features and benefits often is a losing strategy in advertising Consumer surveys are one of the least effective ways for learning why consumers buy products New research suggests that consumers' final decisions are virtually never the direct product of reasoning processes.

Integrated Consumer Behavior Marketing™ is based on the premise that five systems of key underlying motivating values cause all human behavior. Under this premise, all behavior stems from desires to satisfy needs that fall into five categories:

Identity Relationships Centering or life purposes Adaptation, and Energy conservation and renewal

While the mechanisms of information processing are the same for everyone, changes take place in the workings of these mechanisms across the life span. These developmental changes involve changes in motivational forces and are manifested in how we experience and think about matters. Their schedule and manner are predictable.

Our communications first target the brain and preconscious mind. The preconscious mind control's information flow to the conscious mind by determining which information is most used for a person's interests. Preconscious screening of incoming information is necessary because more data enter the brain from the five senses than the conscious mind can handle.

Our approach provides the insights for integrating both empathy and vulnerability into marketing relationships. These two attributes are essential to optimal results in relationship marketing. When they are weak or missing in a relationship, the content of dialogues tends to ring hollow.

Integrated Consumer Behavior Marketing™ promotes identification of individual consumers' needs and motivations and the creation of messages that have the best chance of generating consumer interest and converting that interest into a buying decision. You can be assured of the most effective approach to securing a larger share of these rapidly growing consumers.

For more information about our motivating advertising services, contact us at info@comingofage.com.