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The Holy Grail Of eBiz Marketers Is One-To-One Marketing & Real-Time Personalization
Shopping online has become a reaching, teaching and delivering of value-added products in targeted ways. The findings of "Online Shopping: Is web-Based Buying Reaching Critical Mass?" conducted by Zona Research, Inc. in January 1999, supports online shopping moving from an experimental stage to a viable shopping medium and the sweet spot in the survey was the "over 50, high income, value seeking consumer." Whether your company is a novice or experienced in online selling, there are many challenges:
Personalization is the "Holy Grail" of online marketers. Just as the needle on a car's fuel gauge functions as analog of the liquid volume in the gas tank, personalization is authentically achieved when the marketer functions as an analog of the consumer. The needle moves in synchrony with changes in fuel volume. Authentic personalization in eBiz means moving in synchrony with the consumer. With Internet advertising in the billions, you can't afford to ignore its potential and opportunities. It is no longer a matter of whether or not to promote your product/service online; it is how you approach it. We will help you to create an online marketing campaign that's effective in baby boomer and older consumer markets that supports, and works in synergy with, your current marketing strategies. For more information about marketing online, contact us at info@comingofage.com. |
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Holiday
shopping in November and December traditionally represents about a quarter
to a half of all annual consumers spending in the United States. Although
shopping over the Internet is currently estimated at less than 1% of the
U.S. Gross Domestic Product, its recent meteoric growth suggests it may
be having an important impact on the brick-and-mortar world of commerce.
We believe the holiday shopping season of 1998 will be remembered as the
time E-Biz reached critical mass.