Baby Boomers are turning 50 at an astonishing rate of 1 every 10 seconds. That's more than 12,000 each day and over 4 million a year for each year of the next decade!

At more than 100 million strong, baby boomer and senior customers (born before 1965) are the single largest consumer group in America, and they are the wealthiest, best educated and most sophisticated of purchasers. With more disposable income than any population in America, they are, in fact, the New Customer Majority.

Established in 1991, our full service integrated marketing, advertising, PR and sales & service training firm specializes in helping our clients to capture and keep baby boomer and senior customers.

Our Approach
Our Consumer Behavior Marketing ™ approach provides practical marketing and sales application tools and techniques. Enhanced by recent brain/mind research, our knowledge of how life stage effects human communication processing and buying behavior provides us insights on how to create effective marketing strategies, motivating advertising, PR and sales & service training to generate more sales leads and increase sales closings.